Dr Justina Setkute
Justina Setkute
- Job title
- Assistant Professor
- Role
- Assistant Professor
- Section
- School of Social Sciences
About
Dr Justina Setkute joined Heriot-Watt University Dubai, Edinburgh Business School, in April 2024 as Assistant Professor in Marketing. She is teaching various marketing and digital marketing modules to undergraduate and postgraduate students. Justina is also supervising undergraduate and postgraduate students in their research dissertations.
Dr Justina Setkute has been working a Lecturer in Digital Marketing for the last 10 years in several universities, including Technological University Dublin (Ireland), Coventry University (England), Dublin City University (Ireland) based at Princess Nora University (Kingdom of Saudi Arabia) and Robert Gordon University (Scotland). Before starting her academic career, Justina has been working as a marketing manager in oil and gas industry, which inspired her PhD research.
Biography
Academic Leadership and Affiliations:
- Fellow of Higher Education Academy (FHEA) (Advanced HE)
- Fellow of Aurora Female Leadership Development Programme (Advanced HE)
- Ad hoc reviewer for Industrial Marketing Management, Journal of Marketing Education and Australasian Journal of Marketing
- External Examiner for Munster Technological University
- Visiting Lecturer for Czech University of Life Sciences Prague
Qualifications:
- PhD in Digital Marketing
Robert Gordon University (2018) - PGCert with Distinction in Research Methods
Robert Gordon University (2016) - MSc in Marketing (First Class Honours)
National University of Ireland Galway (now University of Galway) (2011) - BA Management and Business Administration
Vilnius University (2010)
Research
Justina’s research interest lies in B2B SMEs digital marketing, marketing practice and digital marketing in higher education context. She has completed PhD on digital marketing communications, which investigated how B2B SMEs in oil and gas industry use digital marketing communications and what role it plays as a part of their marketing practices.
Publications
SETKUTE, J. and DIBB, S. (2024). From Theory to Practice: Practical Implications as a Translational Bridge Between Research Relevance and Impact. Industrial Marketing Management. (Under review)
SETKUTE, J. and DIBB, S. (2022). “Old boys’ club”: barriers to digital marketing in small B2B firms. Industrial Marketing Management, 102, 266-279.
SETKUTE, J., KIDNEY, E. and MURPHY, L. 2022. From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world. In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.
SETKUTE, J. and KURTZKE, S. 2022. Small tourism firms’ use of marketing technology in the post-Covid Era: the case of Ireland and Scotland. In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.
KURTZKE, S. and SETKUTE, J. 2022. Practice-informed marketing education: a new approach to teaching digital analytics to marketing students. In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.
KURTZKE, S. and SETKUTE, J. (2021). Analytics capability in marketing education: a practice-informed model. Journal of Marketing Education, 43(3), 298-316.
KURTZKE, S. And SETKUTE, J., 2020. SME ICT marketing impact: a new conceptual model. In proceedings for European Marketing Academy 2020.