Marketing

We specialise in marketing with a global, digital and sustainable focus.

Heriot-Watt University's Edinburgh Business School was ranked as the number 1 place to study marketing in Scotland in the National Student Survey 2020.

Be FutureMade in Marketing

Our MA (Hons) Marketing degree is fully accredited by the Chartered Institute of Marketing (CIM) and is taught by internationally esteemed faculty who draw on their own extensive industry experience and academic research to bring this fascinating subject to life.

An industry-focus underpins every part of this degree, ensuring your studies reflect current thinking and practices in professional marketing. Our courses feature an industry-linked project, assignments driven by industry case studies and guest lecturers from business leaders.

Data-Led Marketing with Bloomberg

Heriot-Watt University is a named Bloomberg Experiential Learning Partner (ELP), a programme designed by Bloomberg to recognise universities that are leaders in experiential learning.

The Bloomberg facility at Heriot-Watt University is unique in Scotland and enables students from different disciplines of business to better understand different aspects of markets, business behaviours and economic trends.

The Bloomberg Finance Lab includes state-of-the-art Bloomberg Terminals, giving students a rare insight into the hustle and bustle of a virtual trading room, preparing them for many of the challenges found in the industry.