Key information
- Level
- Undergraduate
- Delivery type
- Full Time
- Degree qualification
- BA (Hons)
- Mode of delivery
- On-Campus
- Duration
- 4 years
- Location
- Dubai
- Start date
- September
Fashion Branding and Promotion was introduced in 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The degree offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:
- A brand new degree developed to meet the fashion industry's need for professionals who have a full understanding of the commercial aspects of the sector as well as creative design skills.
- Underpinned by hard skills of photography, 3D design, developing branding strategies and marketing plans.
- Opportunities to collaborate with industry on live projects with high end industry brands.
- Excellent facilities including maker labs, photography studio, design suite and fashion and textiles workshops.
Find out more about what this unique course has to offer on our School pages.
Your student experience
This programme is accredited by the Ministry of Higher Education and Scientific Research in the UAE and the Quality Assurance Agency (QAA) in the United Kingdom.
Go Global
With Go Global, Heriot-Watt's global student programme, you can carry your studies to new places and experience new cultures, expanding your horizons on the way. You'll discover what it means to be a true global citizen and emerge prepared for wherever your career journey will take you.
Inter-Campus Transfer: United Kingdom
Course content
September Intake
Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.
Mandatory September
- Rethinking Design 2: Develop and Deliver
- Rethinking Design 1: Discover and Define
Mandatory January
- Introduction to Communication Design
- Fashion Marketing and Management
- Introduction to Photography
Fees and funding
AED 79,100 per year
- All tuition fees inclusive of VAT.
Entry requirements
We have standard entry requirements for all of our courses that you will have to meet.
Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
Students who are eligible to be admitted directly into second year can choose to join the first year, where available.
- GCE A-Level - CCD (or BBBB at AS Level)
- CBSE/Other Indian Boards – 65%
- American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math)
- Tawjihiyya - 80% or Elite/Advance - 75%
- International Baccalaureate Diploma Programme - 24 points (3 HL subjects and 3 SL Subjects)
- BTEC Level 3 Ext Diploma - MMM
- FBISE or grade 12 equivalent - 70%
- Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0
- French Baccalaureate - 13/20 + IELTS 6.0
- Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0
- Foundation year - Successful completion of HWU Entry Programme (Management/Design) with CCCC.
- Compulsory subjects to include English.
To find out more about the specific entry requirements for your country, please refer to our International Entry Requirements.
To find out about the entry requirements for this programme, please send an email to dubaienquiries@hw.ac.uk
Why Heriot-Watt
As the first British university to set up a campus in Dubai in 2005, we have established ourselves as a pioneer in the higher education market in the UAE. The three consecutive five-star ratings by the Knowledge and Human Development Authority (KHDA) is a testament to our reputation for world-class teaching.
The futuristic Dubai campus is designed to offer interactive and collaborative learning experiences with innovative classroom styles fostering group work and engagement like Collaborative lecture theatres, Digitally Classrooms and Seminar rooms. The campus also has dedicated cutting-edge laboratories and workshops that span various engineering disciplines along with Psychology, IT, Photography, Design and Architecture.
Our practical, leading-edge research combined with strong links to business and industry, have made our graduates highly employable and sought after by the best organisations worldwide, with over 90% in graduate-level jobs or further study within six months of graduation. On top of that, we have beautiful campuses, across the globe, so you'll get a truly international education through our Go Global programme.
Student life
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