Tejas Dahatonde

Tejas Dahatonde

Social media has revolutionised communication and interaction, transforming various industries, including fashion. This project explores the profound impact of social media on consumer behavior in the fashion industry. It examines the roles of influencers in shaping fashion preferences, strategies employed by fashion brands on social platforms, and how social media influences consumer choices.

Additionally, the study compares fashion trends before and after the advent of social media, highlighting the shift from a top-down to a participatory model of trend creation. The findings provide valuable insights for brands, influencers, and marketers to effectively engage with consumers and adapt to the dynamic landscape of social media-driven fashion trends.