Amber Donaghy

Amber Donaghy

This collection was designed to address whether innovative modular design techniques could help save the fashion industry from the consequences of fast fashion, offering a slow fashion alternative. The aim of the collection was to create timeless designs that could be adapted and worn from season to season.

Inspiration for the designs was taken from contemporary sculptor David Umemoto who explores architectural influences throughout his work. The colour palette for the collection was inspired by the natural tones found in nature making the garments more versatile and easy to wear. The collection includes a variety of sustainable fabrics and trims including waterproof materials to withstand different weather conditions.

The idea of the collection was to take basic capsule pieces and redesign them to offer the wearer more ways to wear a garment to fit the season or occasion.