Alannah Hay

Alannah Hay

This collection was created to understand and solve the issues within petite plus-size clothing.

From initial research, it was clear that there are many different shapes and heights within just a single UK size. Therefore, petite collections often don’t fit correctly for everyone as some may have wider hips and some may not. Some may be 5 ft 3 with a long torso whereas others could be 4 ft 11 with short torsos. For this reason, I have created a collection with adjustable features that allow the wearers to have better-fitting garments for more shapes and sizes.

The garments have been designed with a timeless classic approach, so they never go out of style. This reduces textile waste as customers will be more attached to the garment.