Jyoti Odedra

Heritage Harvest

Heritage Harvest is an exposure to new forms of interaction with groceries to provide nourishment & wellbeing to the mind, body & soul through education, engagement, and experience. It emphasises on the fact that Individuals are part of a larger whole and that our wellbeing is tied to the wellbeing of others.

Post-COVID consumer behavioural changes pose complex challenges for many, impacting mental health and well-being through shifts in actions, interactions, and life approaches. Amidst this one aspect has remained constant and crucial: grocery shopping.

The aftermath witnessed a decrease in in-person grocery shopping. Recognising its significance as a daily ritual and its potential to be highly impactful in making a daily positive change among all individuals, urgent action is required to elevate in-person shopping experiences, enhance supermarket layouts, and re-engage consumers. I address the challenges through a reimagined traditional shopping approach that entices individuals to step out of their homes and engage in this essential activity.