Sneha Singh

The Role of Design Management in Brand Identity

In the dynamic and visually-driven market of today, establishing a compelling brand identity is crucial for any business aiming to stand out and build lasting relationships with consumers. This dissertation investigates the integral role of design management in shaping and maintaining brand identity across various consumer touchpoints, delving into how strategic design can significantly enhance brand perception and market success.

The project is structured around a comprehensive literature review, detailed case studies of globally recognized brands, and empirical data collection through interviews and surveys. The aim is to explore the symbiotic relationship between design management and brand identity, providing actionable insights and strategic recommendations for businesses looking to harness the power of design in their branding efforts.