Mrinmayee Patki

'Threads of Tradition' by Mrinmayee Patki

This project explores integrating South Asian cultural heritage into sustainable fashion entrepreneurship. It examines how traditional practices, craftsmanship, and cultural values can inspire eco-friendly fashion brands that resonate with modern consumers.

The fashion industry is grappling with pressing environmental and social issues, contributing to 10% of global carbon emissions and generating a staggering 92 million tons of solid waste annually. South Asian traditions, with their focus on artisanal craftsmanship and sustainable methods, offer a timely opportunity to tackle these challenges. This project is dedicated to identifying and documenting effective strategies that harness these traditions for sustainable fashion entrepreneurship.

Thesis Poster (PDF)