Marketing

Ranked 1st in Scotland and 4th in the UK, Marketing at Heriot-Watt’s Edinburgh Business School offers Masters degrees with a contemporary outlook as well as PhD and DBA research opportunities.

Be FutureMade in Marketing

Be FutureMade with marketing skills and knowledge essential for success in today’s global economy.

Carefully curated guest lectures and up-to-date industry case studies mean that teaching and course assessment reflect the latest marketing practice from leading organisations. Specialist courses address organisational challenges of sustainability, the application of marketing metrics and deriving benefits from digital technology.

Each programme offers cross-disciplinary course options to allow students to customise their learning journey to match their career aspirations.

Chartered Institute of Marketing Accreditation

The Chartered Institute of Marketing (CIM) provides accreditation for MSc International Marketing, MSc International Marketing with Consumer Psychology, MSc International Fashion Marketing, and MSc Digital Marketing through their Graduate Gateway.

Marketing: expertise in research

Professor Marylyn Carrigan is an international expert in the field of ethical and sustainable consumption.

Professor Steven Carter a specialist in global marketing.

Professor Babak Taheri an international expert in tourism and leisure marketing.

Collaborate: Writing the dissertation

Postgraduate Marketing degrees

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Students sit in the Lumsden Suite break out area at Edinburgh Business School

Digital Marketing MSc

Study MSc Digital Marketing at Heriot-Watt University

Digital Marketing with Advanced Practice

Study MSc Digital Marketing with Advanced Practice at Heriot-Watt University

International Marketing MSc

Study MSc International Marketing at Heriot-Watt University

International Marketing with Consumer Psychology MSc

Study MSc International Marketing with Consumer Psychology at Heriot-Watt University

'I absolutely loved my time here at Heriot-Watt and I am so grateful for what I have learnt and the people I have met here. The course has exceeded my expectations, providing me with a sound knowledge of the industry and interesting industry talks! Edinburgh is such an amazing city to live in as a student and I can’t wait to come back and visit.
Venetia Fryzer
Fashion & Retail Analyst at EDITED

Guest Lectures in Marketing

Examples of guest lectures and visits that our students have benefited from in the past year, offering chances to make connections and gain expertise from leading thinkers and doers from the marketing industry.

Sustainable Marketing

Students on the Sustainable Marketing course received guest lectures from Zero Waste Scotland and Egg Lighting.

Issues and Trends in Tourism

In 2020, the Issues and Trends in Tourism course received a guest lecture from Tom Buncle former Chief Executive of the Scottish Tourist Board (now Visit Scotland) and CEO of Yellow Railroad international destination consultancy.

Branding and Communication Guest Lectures

Our Branding and Communication course enjoyed a number of excellent guest lectures from Jaume Ferras, Global Brand Director at Edringtons; Lorraine Rotwell, European Marketing Director at Baxters Food Group and Anna Marie Taylor, Managing Director at Taylor communications.

Zoe Wiszniewska - Paul Smith, London

Zoe is a graduate of Heriot-Watt University and spoke to MSc International Fashion Marketing students about her position as a women's wear designer with Paul Smith, London.

Array - Internship and Research Opportunities

Array is a leading retail merchandiser working with some of the world's leading beauty brands. They have offices in a number of locations, including Toronto and New York, and sponsor internship and research opportunities for selected MSc Marketing students.